Apple: Committed to the Environment

Apple, now the most valuable company in the US, has made a clear, if somewhat confusing commitment to the environment. In 2009 the company first took part in the Committed to the Environment programme, from the International Charter. At the time the company had be adamant that it need not add any sustainability reporting to its existing corporate operations, citing the need to remain as cost effective as possible. 

However, after a number of problems at FoxConn factories (FoxConn being the main manufacturer of Apple gadgets), the company began to look again at this process. Instead of looking at the enter sustainability process, they focussed on the environmental impact of each product. 

Apple.com now features in-depth information about each and every product, including carbon emissions produced during its manufacturer, and use. It is clear that the company still has some way to go towards bridging the gap between itself and some of its better performing peers, such as Intel and HP, but with the departure of Steve Jobs it is likely that the company will no longer be afforded the tolerance of investors and stakeholders that his personality gained them.

Indeed, if the muted response to the launch of its new iPhone 4S is anything to go by, Apple may well be on the way to loosing the revered status that it has worked so hard to obtain.

However, after a number of problems at FoxConn factories (FoxConn being the main manufacturer of Apple gadgets), the company began to look again at this process. Instead of looking at the enter sustainability process, they focussed on the environmental impact of each product. 

Apple.com now features in-depth information about each and every product, including carbon emissions produced during its manufacturer, and use. It is clear that the company still has some way to go towards bridging the gap between itself and some of its better performing peers, such as Intel and HP, but with the departure of Steve Jobs it is likely that the company will no longer be afforded the tolerance of investors and stakeholders that his personality gained them.

Indeed, if the muted response to the launch of its new iPhone 4S is anything to go by, Apple may well be on the way to loosing the revered status that it has worked so hard to obtain.

However, after a number of problems at FoxConn factories (FoxConn being the main manufacturer of Apple gadgets), the company began to look again at this process. Instead of looking at the enter sustainability process, they focussed on the environmental impact of each product. 

Apple.com now features in-depth information about each and every product, including carbon emissions produced during its manufacturer, and use. It is clear that the company still has some way to go towards bridging the gap between itself and some of its better performing peers, such as Intel and HP, but with the departure of Steve Jobs it is likely that the company will no longer be afforded the tolerance of investors and stakeholders that his personality gained them.

Indeed, if the muted response to the launch of its new iPhone 4S is anything to go by, Apple may well be on the way to loosing the revered status that it has worked so hard to obtain.

However, after a number of problems at FoxConn factories (FoxConn being the main manufacturer of Apple gadgets), the company began to look again at this process. Instead of looking at the enter sustainability process, they focussed on the environmental impact of each product. 

Apple.com now features in-depth information about each and every product, including carbon emissions produced during its manufacturer, and use. It is clear that the company still has some way to go towards bridging the gap between itself and some of its better performing peers, such as Intel and HP, but with the departure of Steve Jobs it is likely that the company will no longer be afforded the tolerance of investors and stakeholders that his personality gained them.

Indeed, if the muted response to the launch of its new iPhone 4S is anything to go by, Apple may well be on the way to loosing the revered status that it has worked so hard to obtain.